I built this for myself first.

I'm Patrick Gill. I coach a U11 boys team in St. George, Utah. A few years ago I went looking for an app to help me run it: chat with parents, set the schedule, track who's coming to practice, log player development. Nothing on the market felt like it was built for someone in my situation: a volunteer head coach with a day job and a family, who runs the team in his evenings.

The big platforms charge clubs hundreds a month for features I didn't need. The cheap ones felt like checklist apps. None of them were made by someone who understood that the most important moment in a coach's week isn't a dashboard view. It's standing on a sideline trying to text a parent about field changes while corralling fifteen ten-year-olds.

So I built GoalKickr for my own team. We've been using it for over a year. Every feature got pressure-tested on a Saturday morning. If something didn't work in the rain at 8am, I ripped it out.

Now we're ready to share it with other coaches.

What I believe

• Parents should never pay. They're already donating their evenings to drive their kid to practice. Don't nickel-and-dime them on top.
• Pricing should be on the page. No demos. No “Contact sales.” If you can't put a price on your software, you don't know what it's worth.
• Coaches matter most. You're the one putting in the time. The tool should make that time count.
• Trust is earned in small moments. An app that quietly works every Saturday for a season earns more than one that ships shiny features and breaks at the wrong moment.

Where we're going

GoalKickr is built for the volunteer head coach today. As the platform grows, we'll add proper club tools (multi-team dashboards, registration, financial reporting) for the clubs that want to centralize. That's the future. The present is making the team-coach experience the best it can be.

If you want to be part of that, we're taking on Founding Coaches at $5/mo for life (first 50 seats). You get the app, plus a direct line to me, plus a seat at the table for what gets built next.

Patrick Gill
Head Coach, Fire FC U11 · Founder, GoalKickr